OBJECTIVE： To provide reference for the strategic shift of the producing areas of “8 famous medicines in Zhejiang” and other genuine medicinal materials. METHODS： The current situation of “8 famous medicines in Zhejiang” and other genuine medicinal materials was analyzed， the changes and principles of producing areas were discussed， and the feasibility of shifting to Anhui Chizhou area was evaluated. RESULTS & CONCLUSIONS： The “8 famous medicines in Zhejiang” and other genuine medicinal materials were in a relatively disordered state of development. Reduced planting area， disordered introduction and cultivation， decreased quality of original herbs and impacts from other producing areas had seriously affected the sustainable development of “8 famous medicines in Zhejiang” and other genuine medicinal materials. However， the similarity of Anhui Chizhou area with original producing areas in geographical environment， land resources and environmental resources and its own advantages make a feasibility of the strategic shift of the producing areas to Anhui Chizhou area.