OBJECTIVE： To investigate the effect of salesclerk factors on the consumers’ purchasing behavior in drugstores in Beijing citizens， and provide reference for better satisfaction of consumers’ requirements. METHODS：Clustering random sampling method was launched among the drugstore consumers in 16 districts of Beijing， the results were statistically analyzed， and then the suggestions were provided. RESULTS：Totally 180 valid questionnaires were collected from the 208 questionnaires with effective recovery rate of 86.5％. 70.6％ consumers preferred the salesclerk to ask actively when they entered a drugstore； moderate dependence on the salesclerk was found mainly in the aspect of “medicine selection”， “medication methods guiding” and“helping disease judgment”； moderate trust to the salesclerk was found， and “the poor professional knowledge”， “poor service attitude” and “poor professional ethics” were the main reasons for the distrust； “the professional moral” and “knowledge” of salesclerks were the mostly expected qualities； the licensed pharmacist in the drugstore was not recognized by 66.1％ consumers. CONCLUSIONS： Drugstore should understand the consumer’s expectations and requirements to its salesclerk and improve accordingly in the respect of strengthening the train of professional quality， enhancing the ability of pharmaceutical care， increasing the propaganda of licensed pharmacist， conducting medication consultation actively， exploring the diversity of consumer’s requirements， and meeting the consumer’s requirements more extensively.