OBJECTIVE：To realize reasonable regression of Chinese medicinal material price to deal with Chinese medicinal material“nominal high price”. METHODS：From the perspective of whole industry chain management，reasons for Chinese medicinal material“nominal high price”were discussed and feasibility analysis of whole industry chain management of Chinese medicinal material was carried out by using Macro-environment analysis（including politics environment，economic environment，social environment and technology environment）. RESULTS & CONCLUSIONS：At present，Chinese medicinal material“nominal high price”mainly results from lack of core organization，supply deficiency，demand expansion，nonstandard storage and circulation and other factors. Relevant management departments and enterprises should set up whole industry chain management model of Chinese medicinal material from aspects of political environment，economic environment，social environment and technology environment， including to establish industry chain management organization core，to practice standardized production in the upstream industry chain，to appropriately extend industry chain for middle and downstream and to build up modernized logistics service system.